Principal Industry Analyst, Home & Personal Care, Google
Michelle is currently the Principal Industry Analyst for many of Google and YouTube’s top beauty advertisers. She is responsible for helping brand marketers navigate the digital marketing landscape to develop impactful advertising solutions that reach a brand’s target consumer where and when it matters most. She enjoys working with brands to create a story that resonates with consumers and brings the brand to life. Michelle holds a BA and MA in Psychology from Washington University in St. Louis and is completing her MBA at Northwestern University’s Kellogg Graduate School of Management.
Frederick (“Fred”) Vallaeys
Frederick (“Fred”) Vallaeys is a renowned expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. Most recently, he served as Google’s AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals. He was one of the few Googlers who covered the entire spectrum of online marketing solutions, including search, social, mobile, organic and display in meetings with some of the largest Fortune 500 companies and events with some of the smallest SMBs.
Kari Kisch sees unique beauty in everyone and everything. And she’s turned her passion into a distinguished 20-year career as a master stylist, makeup artist, and fashion consultant for celebrities, salons, film, and stage.
Known and respected for flawless preparation, innovative perspective, and perfect execution, Kari is comfortable creating looks that are stylishly chic, lived in, natural, theatrical, character, and larger than life. Versatility is her middle name and you’ll often find her in a vintage Pucci blouse, with a pair of Cavalli jeans, a Prada cross-body iPad case, and just a touch of Jimmy Choo. The entire outfit is thrifted, and of course, her makeup is always flawless.
Celebrity rock star Anand Bhatt is famous for both his music and his acting. He is recognized worldwide as a solo artist, frontman of hardcore band Anand Clique, and a major TV and movie personality. He was the first Indian-American to be inducted into the Latin Grammys as a voting member and to be nominated for a Latin Grammy award. He has recently been busy with the opportunities from a successful year which include endorsements, an animated music video premiere, hitting international radio charts, around the globe travel, supporting the Simply Smiles Charity, and doing song collaborations with stars worldwide including Spanish pop idol Veronica Romeo and Vietnamese rap star Ha Okio. He has active media relations and a targetable fan base.
Mike currently is the International Trade Program Manager and Business Development Advisor for the Nevada Small Business Development Center in Las Vegas where he advises small business owners on management issues and delivers entrepreneurial training courses to Southern Nevada business community. Michael has developed the curriculum for several NSBDC training classes including “How to Get Your Business Online”, and “Social Media Marketing”. Michael also teaches NXLevel which is a twelve week management training course for small business owners. He has also been an Adjunct Faculty member of the Art Institute of Las Vegas and the International Academy of Design & Technology for over 5 years where he instructs design students in digital imaging, illustration, typography, interactive media, and business.
Brash, Bold, Outspoken, Controversial, and right on the money! The prodigal son of NY and clearly an enigma in Florida, Peter Anthony has been an award-winning entrepreneur since he stepped into the world of beauty and fashion at 19. Making big statements has never been hard for the current CEO and Founder of the viral website LetsTalkAboutYourHair.com, Peter Anthony has a knack for spotting beauty trends and isolating corporate disasters.
is an innovator who continues to learn from some of the best minds in the aesthetic world and he received the Award for Excellence in Academic Education from the American Academy of Cosmetic Surgery in 2005. He has served as the President of the American Board of Laser Surgery since 2007.
Judges & Hosts
Kim Vo, master-colorist to A-list Hollywood, has a unique and innovative vision of beauty. Rooted in his Vietnamese-French childhood, his artistry with hair and beauty jump-started in New York and developed in Beverly Hills.
He began his professional training at The Spot in New York. Later, he moved to Beverly Hills to join the most exclusive salons in the West Coast, Cristophe and Privé. There he served many prominent figures, including Hillary and Bill Clinton. Soon, L’Oréal hired him as a Master Colorist and he traveled to Europe where he began his in-depth study of cutting-edge French technology in the beauty industry.
In 2000, he opened B2V with a roster of celebrity clients, including Britney Spears, Goldie Hawn, Kate Hudson and Pamela Anderson. He pioneered many now in-vogue techniques used by colorists everywhere, like “American Tailoring,” and hair “dusting.”
Today, Kim Vo is a celebrity himself. Through hundreds of magazine articles and TV shows, such as “Extreme Makeover” on ABC, “Daily 10” on E!® Entertainment and his new hit show “Shear Genius” on Bravo®, Kim Vo has become the hair, beauty and style expert to a global audience of millions.
Now, Kim Vo will bring his expertise to millions on a more personal level. He has state of-the-art salons at the Mirage® Las Vegas, the Montâge® Hotel in Beverly Hills and Laguna Beach, CA with his newest salon in San Francisco, CA that are dedicated to the most luxurious and individualized experience. And for millions more, Kim Vo is launching the Kim Vo® product line to bring the product home and to fine salons.
Dayna Roselli has worked on television as a News Anchor, Host, and
Reporter for 15 years. She was most recently the Morning News Anchor and
Entertainment Reporter for CBS in Las Vegas. She’s interviewed
celebrities and Las Vegas performers for years, including Garth Brooks,
Jordan Knight, the cast of CSI, Matt Damon, Ben Affleck, Criss Angel,
Gladys Knight, and many more. The morning show she anchored has won two
Emmy Awards. Dayna is also big on social media, just being named Best
Tweeter by Las Vegas Weekly.
Dayna’s originally from upstate New York but has called Las Vegas home
for almost 9 years. She’s hosted Fashion Night Out, Style with A Cause,
and made Vegas Magazine’s “The List,” two times. She’s excited to be a
part of this year’s Battle of The Strands event!
TV Host. Weather Anchor. Model. Actress. YouTuber.
Leticia Castro is currently the Weather Anchor for Univision’snews affiliate Noticias Univision Nevada which is broadcast live at 6pm & 11pm weekdays in the state of Nevada. Castro is also a part of Lucha Libre USA Masked Warriors as the Host and Ring Announcer, show which aired on MTV2 & MTV Tr3s. She has extensive experience as a model and actress having worked for various brands, commercials, catalogs, music videos, and representing national and international companies as their image & spokesmodel.
Kandee Johnson has more than ten years of experience working as a professional make-up artist and is one of the most recognized beauty professionals in the world. Prior to becoming a YouTube sensation, Kandee began her career in print, television and film and in 2009 she launched her YouTube Channel where she was an immediate hit with her fashion and beauty tutorials (www.youtube.com/kandeejohnson). Her tips and tricks for all things fashion and beauty have garnered close to 200 million views to date and her beauty blogs are read regularly by millions more. Kandee has been featured in Elle, Nylon, Cosmopolitan, Self, and Glamour magazines and as a guest star or host on many nationally syndicated television programs like Dr Drews: Lifechangers and Good Morning America.
Rafe Hardy, Artistic Creative Director
Hardy is literally the “face” of Sexy Hair, attracting a global following as he demonstrates his great artistry and motivational skills at hair shows all over the world.
A former salon owner with 25 years’ experience in the professional beauty industry, Hardy oversees Sexy Hair’s creative team, creating and teaching stylists the company’s twice-yearly haircut collections and developing new show formats. In collaboration with Sexy Hair Director of Education Marlene Amezcua, Hardy is also responsible for the curriculum at the Michael O’Rourke Institute of Courage.
Hardy finds his work supremely rewarding. “Hair design is an art form that lets you achieve quick results for your efforts and change someone’s life – or at least feel better about themselves,” he says.
Fashion Designer Nick Verreos received national and
international recognition when he was showcased on Bravo’s
Project Runway. Nick’s quick wit and personal zingers made
him a natural as he was a recurring fashion expert on TV Guide,
E!, Style Network, Lifetime, CNN, NBC, Soapnet, CW and
MTV to name a few. Nick Verreos most recently was featured
in a national Ad Campaign for VIRGIN MOBILE and has
worked alongside Macy’s, Sears/Kmart and Orbit Gum.
Under his label, NIKOLAKI (pronounced NEEK-O-LAHKEE),
Nick has designed unique event gowns such as the one for
actress Marlee Matlin during the 2008 Academy Awards. He’s
dressed celebrities such as Heidi Klum, Eva Longoria,
Beyonce, Carrie Underwood, Kathy Griffin, and Katy Perry, .
The NIKOLAKI Collection has been sold in hundreds of stores
throughout the North America, Japan, and Latin America.
Nick is far more than just an on-camera designer he is also a
teacher and official spokesperson for the Fashion Institute of
Design and Merchandising. (FIDM)
Owner and Co-Founder, Rain Cosmetics
Lori Montoya, Owner and Co-Founder of Rain Cosmetics, was raised among the glitz and glamour of the city lights of Las Vegas. Her passion to empower women and her love of cosmetics inspired her to create the sexiest makeup line in the world. Lori felt that there was a need for all women to look and feel as beautiful on the outside as they feel on the inside. “There’s beauty within all women and with Rain Cosmetics I hope to give them the confidence to express it,” says Lori. With its sleek, chic packaging, richly pigmented colors, and high-definition finishes, Rain Cosmetics is rapidly becoming the choice for today’s women throughout the world.