The Team at Battle of the Strands 2012 are extremely excited about our partnership with Televisa Publishing + Digital, who are providing the exclusive media promotion for The Battle of the Strands event to the Spanish speaking community in the US, and to Mexico. Extensive media coverage and pre-event promotion in print will be published in Vanidades Magazine and Cosmopolitan en espanol Magazine, and will also include online coverage through their Mujer Channel.
Miguel A. Sanchez, West Coast Director of Sales for Televisa, speaks with passion and excitement when describing the future potential of this partnership between the US and Latin American Beauty Industries. Miguel is impressed by the mission of Battle of the Strands to reach out to the spanish speaking communities in the US, and to Mexico. He sees this as the first step towards a future global event.
“This seemed like perfect timing” Miguel said. ”The key things to me when making the decision to join with Battle of the Strands were the people involved. I was impressed at how they were putting things together. This is just the beginning, and it hit me as just the right plan; to start in Mexico, then next time move on to Brazil and the rest of Latin America. The world is now a small place because of Social Media and how we reach out to countries now, will bear fruit in the future.”
Both Televisa and Battle of the Strands are using their Social Media platforms to encourage conversation and relationship building between our two audiences, who have one big thing in common . . . a love of beauty, hair and fashion! The Perfect Partnership!Tags: 2012, battle of the strands, las vegas, televisa publishing + digital, vegas beauty unbound